News on TV
News editors decide what to broadcast on television and what to print in a newspaper. What factors do you think influence their decisions? Do we become used to bad news? Would it be better if more good news was reported?
News editors decide what to broadcast on television and what
to print in a newspaper. There are two factors that influence their decisions.
The first is the kind of customers they aim at. Because each kind of readers
and watchers has its own features. For example, if your customers are almost
entirely teenagers, you have to concentrate on something attracting them such
as stories, photographs of singer stars, film stars, funny tales, and fashion.
It will be very silly if you try to provide teenagers with economic or politic
news. On the contrary, besiness men and politicians may never read news about
James Blunt or Keira Knightley. Therefore, what influences news editors’
decisions the most is the taste of their customers.
The second factor is the hot, the attraction of the news.
Who will reads or watch your news if it happened a year or a month ago or even
last week? The answer is nobody absolutely. In the energetic and competitive
world nowadays, people always ask for a really new news. So that to satisfy customers,
there is a pressure on all editors to find continually what has already
happened not only yesterday but even an hour ago. Or else, they may lose their
customers. None of editors wants that bad future.
On television or in newspaper, we seem to become used to bad
news. It is a little of difficult for us to come across a piece of good news.
We can’t deny that bad things occur on Earth day by day. However, news editors
try to gain more and more customer, which means more and more money, using bad news
as a magnet. Because bad news makes us curious. We want to know why it is bad,
what it is about, whether it influences us or not. As a result, we will buy
newspapers or watch television to find out. And the happiest people are, of
course, news editors.
I think it would be better if more good news were reported.
Bad news makes us worry and sad. Whereas good news makes us happy. There should
an equal amount of good and bad news. In that way we can give something bad a
lot of thought while still being happy about the good news. Any inequalities
between good news and bad news should be avoided. That is the best solution.
Now, we can’t live without news. Thereby, the role of news
editors is very important. We should support them. And what they have to do is try
their best to provide us with useful news, both good and bad.
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